Senior Marketing Manager, Commercial
Core
Drive brand awareness, demand, and pipeline for Fivetran in the Commercial business segment by supporting sales teams with multi-touch marketing programs.
Role type
Senior Marketing Manager (B2B Demand Generation)
Builds
Regional marketing strategies, multi-channel demand generation programs, ABM campaigns, and event experiences.
Domain
B2B SaaS / Data Infrastructure
Required skills
B2B marketing strategy, lead generation, event management, ABM campaign execution, sales partnership, KPI tracking, cross-functional collaboration
Preferred skills
Experience with small-to-medium business segment, influencer marketing, email marketing
Technologies
DemandBase, Webflow, Marketo, Sendoso, SFDC, Chat GPT, Claude, Looker
Responsibilities
Develop and execute regional marketing strategies; manage influencer, email, and event programs; partner with sales on ABM campaigns; plan regional events; monitor KPIs; collaborate on messaging and content.
Seniority
Senior, hands-on IC