Head of Growth
Core
Scale paid media and creative strategy for a D2C coffee brand to drive profitable growth and optimize unit economics.
Role type
Senior IC performance media buyer and creative strategist
Builds
Scalable paid acquisition funnels and high-velocity creative testing pipelines
Domain
D2C eCommerce / Coffee
Required skills
Meta paid media buying, creative strategy, direct-response advertising, customer psychology, funnel optimization, UGC management, AI tooling, data analysis
Preferred skills
Supplement/health/beauty D2C experience, advertorial/VSL expertise, TikTok Spark Ads, programmatic ad platforms, analytics tools (Triple Whale, Northbeam)
Technologies
Meta Ads, Google Ads, TikTok Ads, AI tools, Triple Whale, Northbeam, Motion, Foreplay
Responsibilities
Own and scale Meta/Google/TikTok paid media campaigns; develop creative strategy and testing pipelines; optimize full-funnel conversion metrics; manage UGC creators and production workflows; analyze performance data to scale profitable spend; build repeatable media-buying systems
Seniority
Senior, hands-on IC