Lifecycle Marketing Manager

USA - DenverFull-time$121k–$145k2026-11-06 → 2026-11-10

Hybrid

Core

Drive prospect engagement and conversion for Fivetran's global Commercial business by owning email strategy and executing automated nurture journeys.

Role type

Lifecycle Marketing Manager (B2B Demand Generation)

Builds

Automated email nurture journeys and personalized prospect experiences

Domain

B2B SaaS Data Infrastructure

Required skills

B2B email marketing strategy, Marketo automation, audience segmentation, email copywriting, data-driven experimentation, KPI definition

Preferred skills

Lifecycle mindset, cross-functional collaboration, independent ownership

Technologies

Marketo, Google Analytics, SFDC, Chat GPT, Claude, Looker

Responsibilities

Own email marketing strategy and execution for new business prospects; Build and optimize automated nurture journeys; Develop audience segmentation and personalization strategies; Craft compelling email copy; Connect email nurture with digital campaigns and BDR outreach; Manage campaign production and quality assurance; Plan and execute messaging experiments; Define KPIs and report on lead-to-MQL conversion.

Seniority

Mid-Senior (4+ years experience)

About Fivetran

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights.