Influencer Manager
Core
Lead Koala's influencer and creator strategy in Australia to build authentic relationships, grow community reach, and drive revenue through brand and performance marketing.
Role type
Influencer Manager (Marketing)
Builds
Scalable pipeline of creator and UGC content, long-term ambassador programs, and integrated campaign activations.
Domain
Furniture retail / eCommerce / Social Media Marketing
Deliverable
product features
Required skills
Influencer/creator program development, creator ecosystem management, UGC program management, budget management, project management, data analysis, cross-functional partnership
Preferred skills
AU influencer landscape knowledge, mentoring junior team members, knowledge of industry regulations
Technologies
Social media platforms, influencer marketing tools
Responsibilities
Define influencer/creator/UGC strategy; Identify, vet, and nurture high-value creator relationships; Develop repeatable creator-led content formats; Manage influencer and creator budget; Establish reporting frameworks on reach and engagement; Manage and develop the Influencer Coordinator.
Seniority
Mid-Senior, hands-on IC