Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)
Core
Develop at-scale marketing programs and optimize customer lifetime value through data-driven search and display campaigns.
Role type
Associate Manager, Marketing Strategy (Performance Marketing)
Builds
Measurable marketing programs across search and display channels for Agoda's global travel platform.
Domain
Travel technology / Performance Marketing
Deliverable
production ML models | dashboards & analysis | product features
Required skills
Data analysis, numerical reasoning, Excel proficiency, SQL, Python, R, statistical modeling, campaign optimization
Preferred skills
Digital marketing experience, academic research experience
Technologies
Google Ads, Bing Ads, Baidu, Naver, Facebook, Twitter, Instagram, SAS, SPSS, VBA, Microsoft SQL Server, Tableau, Microsoft Power BI, Pandas, Java
Responsibilities
Experiment with text ads, bidding, and campaign structures on search engines; Test, analyze, and optimize display campaigns on social media platforms; Analyze experiment data to develop optimization models and build dashboards for account managers.
Seniority
Mid-level Manager, hands-on IC