Associate Analyst, Marketing (Bangkok Based, relocation provided)
Core
Develop at-scale marketing programs and optimize campaigns across search and display channels to improve customer lifetime value.
Role type
Associate Analyst, Performance Marketing
Builds
Measurable marketing programs and channels for Agoda customers
Domain
Travel industry, Performance Marketing, Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Numerical reasoning, Excel proficiency, English fluency
Preferred skills
Data analysis packages (SAS, R, SPSS, Python, VBA, SQL), Digital marketing experience, Academic research experience
Technologies
Google Ads, Bing Ads, Baidu, Naver, Facebook Ads, Twitter Ads, Instagram Ads, SQL, Python, R, SAS, SPSS, VBA, Tableau, Microsoft SQL Server
Responsibilities
Experiment with text ads, bidding, and campaign structures on search engines; Test, analyze, and optimize display campaigns on social media platforms; Analyze experiment data to develop optimization models and build dashboards for account managers.