[쿠팡] 프로덕트 마케팅 담당자 (경력 5년 이상, 계약직)
Core
Driving Go-to-Market (GTM) strategies and product adoption for Coupang's seller ecosystem to enable merchant growth and sales.
Role type
Product Marketing Manager (B2B)
Builds
Seller-facing product solutions, marketing assets, and educational content for Coupang's Marketplace.
Domain
E-commerce / B2B SaaS
Deliverable
product features
Required skills
B2B marketing, GTM strategy, product marketing, data analysis, stakeholder management, team leadership, content creation
Preferred skills
Salesforce Marketing Cloud, e-commerce experience, customer experience content creation, marketing program expansion
Technologies
Salesforce Marketing Cloud
Responsibilities
Develop and execute GTM strategies for new product launches; conduct quantitative and qualitative analysis to drive product improvements; create and manage educational content and assets for sellers; collaborate with product and marketplace teams; plan and operate B2B marketing activities to support seller promotions and sales growth.
