Senior Marketing Operations Manager
Core
Oversee delivery and analysis of CRM lifecycle campaigns, focusing on email and SMS execution to drive new members through the insurance application process.
Role type
Senior Marketing Operations Manager (CRM Lifecycle)
Builds
Automated and ad-hoc email, SMS, and direct mail campaigns; complex customer journeys with dynamic content; data tables and audience segmentation.
Domain
Life Insurance Technology / Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Email and SMS campaign execution, SQL, Iterable/Marketo, Liquid template language, HTML/CSS, audience segmentation, data pipeline management, QA processes, deliverability best practices.
Preferred skills
Experience with Mode, Chartio, Redshift, Heap; cross-channel campaign strategy; event-triggered CRM programs.
Technologies
Iterable, Marketo, SQL, Liquid, HTML, CSS, Mode, Chartio, Redshift, Heap
Responsibilities
Architect solutions for ad-hoc and automated communications; build, schedule, and monitor complex campaigns across email, SMS, and direct mail; write SQL to manage data tables and build custom audience segmentation; establish high-quality processes and infrastructure for email and SMS tooling; codify documentation of internal best practices.
Seniority
Senior, hands-on IC