Paid Social & Programmatic Analyst
Core
Manage and optimize paid social and programmatic campaigns across Meta, TikTok, Reddit, and Snapchat to drive user and revenue growth for live events.
Role type
Senior performance marketing analyst (paid social & programmatic)
Builds
Scalable paid media channels for live event ticketing
Domain
Live entertainment and sports marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
performance advertising management, variable budget optimization, ROAS target management, A/B testing design, incrementality study analysis, platform partner engagement, data analysis with BI tools, campaign automation requirements definition
Preferred skills
live entertainment and sports industry knowledge, hypothesis-led measurement approach
Technologies
Meta, TikTok, Reddit, Snapchat, Looker, Hex
Responsibilities
Manage variable budgets to maximize scale while hitting ROAS targets, build and optimize per-performer campaigns for artists and tours, design and execute experiments and A/B tests across targeting and creative, contribute to incrementality and conversion lift studies, partner with Creative team on briefs and testing, work with Engineering on internal tooling for campaign automation, engage directly with platform partners to push capabilities
Seniority
Mid-level, hands-on IC
