VP, Performance Marketing
Core
Define and execute the next generation of performance marketing playbook for a secure identity platform, focusing on traveler acquisition, retention, and strategic partnerships.
Role type
VP, Performance Marketing (Growth Leader)
Builds
Customer acquisition and retention strategy, traveler discovery channels, member lifecycle journeys, and strategic travel partnerships.
Domain
Travel technology / Secure identity / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, performance marketing (paid media, search, web, CRM), team leadership (3+ years), growth economics (LTV:CAC, incrementality), SQL and BI tools, AI in marketing, experimentation design, strategic partnership development.
Preferred skills
Experience in scaled subscription/membership businesses, hands-on execution in fast-moving environments, creative testing and audience strategy.
Technologies
Paid media platforms, CRM, lifecycle tools, CDPs, SQL, business intelligence tools, AI assistants, travel media networks.
Responsibilities
Own performance marketing strategy and investment portfolio across paid media, search, web, CRM, and lifecycle; build traveler discovery across traditional and AI-driven channels; manage member lifecycle from acquisition to renewal; grow strategic travel partnerships; build a rigorous performance and experimentation engine.
Seniority
VP, strategic leadership with hands-on execution
