Senior Media Strategist
Core
Lead execution of digital advertising campaigns for UK and global non-profits, tying engagement to fundraising and bottom-line results.
Role type
Senior Media Strategist (Paid Media)
Builds
Digital advertising campaigns across paid social, search, and programmatic channels for non-profit clients.
Domain
Non-profit fundraising / Digital Advertising
Required skills
Paid media planning and buying, campaign optimization, KPI definition, data analysis, attribution modeling, client presentation, cross-functional collaboration, thought leadership
Preferred skills
Programmatic DSP expertise, Google Analytics mastery, media R&D, trend analysis
Technologies
Paid social platforms, Paid search platforms, Programmatic DSPs, Google Analytics
Responsibilities
Build, manage, and optimize media campaigns across multiple platforms; Translate client strategic visions into media objectives and KPIs; Analyze performance data to identify opportunities and generate insights; Lead client-facing interactions as a subject-matter expert; Collaborate with internal teams to produce campaigns and creative ideas; Maintain relationships with media partners and engage in media R&D projects
Seniority
Senior, hands-on IC