Growth Media Marketing Manager, Paid Search
Core
Managing paid search campaigns on Google Ads and Microsoft Ads to drive new customer acquisition at scale for Instacart's grocery delivery platform.
Role type
Growth Media Marketing Manager (Paid Search)
Builds
Paid search campaigns and customer acquisition programs
Domain
E-commerce / Grocery Delivery
Required skills
Google Ads, Microsoft Ads, budget management, performance analysis (CPA, ROAS, ROI, LTV, CAC), Excel/Google Sheets, SOP adherence, stakeholder communication
Preferred skills
Enterprise-scale SEM program management, marketing attribution, incrementality testing, A/B experiment collaboration
Technologies
Google Ads, Microsoft Ads, Excel, Google Sheets
Responsibilities
Execute paid search campaigns across Google Ads and Microsoft Ads; manage multi-million dollar monthly budgets; optimize large-scale campaign structures including keywords, bids, ad copy, and targeting; track and analyze campaign performance; support A/B tests and experiments with Data Science and Analytics teams
Seniority
Mid-level, hands-on IC
