Vice President, Vertical Strategy & Commercialization
Core
Define vertical market strategy and drive go-to-market success for Auth0's upmarket vertical motion, bridging product capabilities with specialized market needs in Retail and Commerce.
Role type
VP, Vertical Strategy & Commercialization (0-1 builder)
Builds
Vertical-specific identity and cybersecurity solutions for enterprise customers
Domain
Identity management, cybersecurity, Retail, Commerce
Deliverable
product features
Required skills
Enterprise software leadership, vertical market strategy, GTM strategy, customer segmentation, pricing and packaging, field enablement, strategic partnerships, solution structuring, executive relationship building
Preferred skills
Cybersecurity, IAM, enterprise software infrastructure
Technologies
Identity and Access Management (IAM), digital experiences
Responsibilities
Devise end-to-end go-to-market strategy for upmarket motion; Partner with Marketing, Product Marketing, and field teams to develop enablement programs; Act as voice of the market to translate insights into product requirements; Work with field teams to structure complex solutions for enterprise customers; Collaborate with Tech Partnerships and GSIs to build scalable adoption programs; Prove the model in initial verticals (Retail/Commerce) before scaling.
Seniority
VP, 0-1 builder
