Director, GTM & Growth Marketing
Core
Design and run the system that brings every product launch to market with clarity, speed, and impact by building the overarching GTM playbook and serving as the main GTM contact across key business lines.
Role type
Director, Growth to Market (GTM) & Growth Marketing
Builds
Global-scale GTM systems, playbooks, channel strategies, and financial models for a multi-product portfolio
Domain
SaaS / Digital Platforms / B2C & B2B
Required skills
Global GTM system architecture, B2C and B2B marketing strategy, multi-business-unit resource management, stakeholder alignment without positional authority, AI tool fluency, market intelligence integration, post-launch feedback loop design
Preferred skills
Experience building GTM from scratch, strong systems thinking, strategic range for GM-level partnership
Technologies
AI tools for planning and data synthesis
Responsibilities
Define market priorities, channel logic, and financial assumptions in upstream briefs; Shape content strategy and creative direction with Brand and PMM teams; Act as primary GTM contact for product portfolio GMs; Manage GTM resources across business lines; Partner with international and organic growth teams; Collaborate across marketing and media teams to measure business impact; Incorporate market intelligence into positioning plans; Build post-launch feedback loops; Drive team efficiency by streamlining workflows
Seniority
Director, hands-on operator and systems architect
