Senior Community Lifecycle Manager
Core
Design and execute multichannel lifecycle programs to educate, engage, and reactivate moderators across Reddit's communities.
Role type
Senior individual contributor lifecycle marketing manager
Builds
Email and push notification campaigns for moderator retention and growth
Domain
Social media / Community management / Lifecycle marketing
Deliverable
product features
Required skills
Lifecycle marketing strategy, multichannel campaign execution, HubSpot, SQL, A/B testing, data analysis, cross-functional partnership, technical problem solving
Preferred skills
HTML/CSS, Reddit platform familiarity
Technologies
HubSpot, Reddit first-party tools, SQL
Responsibilities
Own channel strategy and end-to-end campaign execution (build, QA, launch, measure, optimize); Build email campaigns in HubSpot and push campaigns using Reddit's first-party tools; Improve data, segmentation, automation, and dynamic content capabilities; Design experiments using treatment and control groups; Partner with lifecycle strategists to bring audience and growth strategies to market; Work with Product, Engineering, and Data Science to improve tools and develop new reach methods; Monitor campaign performance and troubleshoot technical issues; Establish processes and technical standards to scale moderator lifecycle programs
Seniority
Senior, hands-on IC
