Marketing Lead, UK (Contract)
Core
Drive Taskrabbit's growth across the UK market by owning the top-of-funnel commercial and marketing strategy, executing local go-to-market initiatives, and managing partnerships.
Role type
Senior Marketing Lead (Country Manager level)
Builds
UK market demand, local activations, and supply-side initiatives for a two-sided marketplace
Domain
Marketplace / Home Services / UK Market
Required skills
Go-to-market strategy, market analysis, funnel optimization, LTV/CAC modeling, supply/demand modeling, local activation execution, stakeholder management, cross-functional coordination
Preferred skills
Two-sided marketplace experience, global brand experience, startup experience
Technologies
SEM, SEO, CRM, Social, PR, Partner Marketing
Responsibilities
Set country-level marketing priorities and translate growth targets into a locally relevant plan; Partner with central Channel Leads to adapt global strategy for the UK market; Conduct market analysis to understand local dynamics and competitive landscape; Develop and execute local go-to-market initiatives to drive demand and client retention; Orchestrate large-scale metro activations and brand moments; Support Tasker Operations with supply-side strategic development
Seniority
Senior, hands-on IC with strategic ownership