Senior Growth Marketing Manager
Core
Lead customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels for a design-driven platform serving millions of customers globally.
Role type
Senior Growth Marketing Manager (Strategy & Execution)
Builds
Data-driven marketing strategies, lifecycle programs, and optimized customer journeys.
Domain
SaaS / Digital Marketing / Customer Lifecycle
Required skills
Growth strategy, funnel optimization, customer lifecycle management, paid media, attribution modeling, A/B testing, data analysis, cross-functional leadership, budget management, experimentation culture.
Preferred skills
Experience with Amplitude, BI tools, Iterable, Contentful, Statsig.
Technologies
Amplitude, BI tools, Iterable, Contentful, Statsig
Responsibilities
Define and drive unified company-wide growth strategy; analyze customer behavior across the entire lifecycle; own growth KPIs including CAC, conversion rates, LTV, and revenue; identify and prioritize new growth opportunities through testing; lead annual and quarterly growth planning and budget allocation; build lifecycle marketing strategies to improve onboarding and retention; optimize multi-channel campaigns for lead generation and ROI; establish a culture of experimentation.
Seniority
Senior, hands-on IC with team leadership