Senior Integrated Campaign Manager
Core
Architect, lead, and orchestrate global B2B marketing campaigns to drive brand awareness, demand generation, and pipeline acceleration for a fintech fraud detection platform.
Role type
Senior Integrated Campaign Manager (B2B SaaS/Fintech)
Builds
Integrated multi-channel campaigns, campaign enablement assets, and sales alignment programs
Domain
Fintech, Financial Crime, Fraud Detection, B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B full-funnel strategy, cross-functional leadership, stakeholder management, project/program management, data-driven performance analysis, executive communication
Preferred skills
Experience in fintech, fraud, payments, or banking technology
Technologies
None explicitly listed
Responsibilities
Design and lead multi-channel full-funnel campaigns tied to GTM motions; Translate business priorities into campaign goals, audiences, and messaging; Orchestrate teams across Product Marketing, Digital, Content, and Sales; Identify gaps in market intelligence or product readiness; Partner with Product Marketing on differentiated messaging; Optimize campaign performance and pipeline conversion; Lead campaign reviews and enablement for sales teams
Seniority
Senior, hands-on IC