Brand and Content Senior Manager
Core
Lead FanDuel Canada's brand strategy and creative direction for the Sportsbook, developing integrated marketing campaigns and partnerships to drive brand affinity, acquisition, and retention.
Role type
Senior Brand & Content Manager (Sportsbook)
Builds
High-quality consumer brands, breakthrough integrated campaigns, and proprietary brand experiences for FanDuel Sportsbook in Canada.
Domain
Sports betting / iGaming / Sports media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, integrated marketing campaigns, strategic partnerships, media relationship management, social content strategy, agency management, team leadership, commercial acumen, storytelling, emerging technology adoption (AI), stakeholder management
Preferred skills
Experience in highly regulated industries, sports content expertise
Technologies
AI-powered creative tools, emerging content formats
Responsibilities
Lead brand strategy and creative direction; develop integrated marketing campaigns; lead strategic brand and media partnerships; manage relationships with major Canadian media partners (e.g., TSN); own organic social content strategy; partner with cross-functional teams for consistent brand storytelling; champion innovation in creative development; build measurement frameworks for brand health and campaign effectiveness; manage and coach a high-performing Brand & Content team.
Seniority
Senior, hands-on IC with team leadership