Brand Manager
Core
Own out-of-home and brand media budget to drive integrated campaigns, sponsorships, and brand moments for Float's fintech platform serving Canadian businesses.
Role type
Brand Manager (B2B Fintech)
Builds
Integrated marketing campaigns, sponsorships, and brand media strategies
Domain
Fintech / Canadian Business Services
Deliverable
product features
Required skills
Out-of-home media buying, integrated campaign management, sponsorship strategy, creative direction, brand measurement, B2B marketing experience
Preferred skills
AI tool fluency, experience in SaaS or fintech
Technologies
AI tools
Responsibilities
Plan, buy, and measure out-of-home and brand media campaigns; manage vendor relationships and budget; brief designers and agencies; coordinate with performance marketing; establish brand health and ROI measurement frameworks; respond to cultural moments with integrated campaigns.
Seniority
Mid-Senior (5-7 years experience)