Associate Director Marketing Lifecycle, CC outbound
Core
Own the outbound call center channel strategy and performance for millions of former customers across international markets, driving CRM strategy, execution, and customer reactivation.
Role type
Associate Director, Lifecycle Marketing (CC Outbound)
Builds
Outbound communication campaigns and customer reactivation initiatives
Domain
Consumer Goods / CRM / Call Center Operations
Required skills
CRM strategy development, Call Center operations management, Budget management, Data analysis, Campaign targeting, AI tool utilization, Cross-functional collaboration, Regulatory compliance
Preferred skills
Experimentation/Testing, Hands-on Call Center experience, Personalization of customer interactions
Technologies
AI tools, CRM tools
Responsibilities
Develop and implement annual strategic plans for Call Centre Outbound initiatives, Manage the CC Outbound for the full customer lifecycle, Design and execute outbound communication campaigns, Leverage data analysis to identify reactivation strategies, Evaluate and implement CRM tools to enhance efficiency