ABM Manager, Global Public Sector
Core
Design and execute Account-Based Marketing (ABM) programs for high-value Public Sector accounts in the Americas, focusing on senior government decision-maker engagement and pipeline contribution.
Role type
Strategic Account-Based Marketing Manager (Public Sector)
Builds
1:1 and 1:few ABM campaigns, personalized landing pages, executive briefings, and virtual roundtables for government agencies.
Domain
B2B Technology Marketing, Public Sector/Government, Search & Security AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
ABM strategy & execution, Public Sector government buying cycles, multi-channel campaign management, procurement & compliance navigation, stakeholder engagement with CIOs/CISOs, budget ownership, data-driven optimization
Preferred skills
Experience with high-growth B2B tech sales teams, Public Sector intent data sources, ABM certification, coordination of government executive events, content creation for compliance/mission briefs, knowledge of Zero Trust/AI/ML in government, relationships with systems integrators
Technologies
Demandbase, 6sense, Userled, Salesforce, Marketo, LinkedIn
Responsibilities
Design 1:1 and 1:few ABM programs aligned to agency clusters; Lead account-level planning with sales and customer success; Personalize messaging for cybersecurity, data analytics, and AI use cases; Navigate procurement and compliance sensitivities; Architect end-to-end campaign delivery including landing pages and paid media; Define and monitor ABM metrics (engagement, pipeline, ROI); Coordinate event logistics and executive briefings; Build performance dashboards and refine playbooks.
Seniority
Mid-Senior, hands-on IC
