Marketing Platform Operations Manager
Core
Own data quality and flow across Smartsheet's marketing technology stack, focusing on lead and account data movement between systems in an AI-first environment.
Role type
Senior Marketing Platform Operations Manager
Builds
Data integrity, lead flow automation, and MarTech integrations for Smartsheet's marketing and sales teams
Domain
B2B SaaS / Marketing Technology (MarTech)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce administration, Marketing Automation Platform (MAP) expertise, SQL, data mapping, data quality management, system integration, lead scoring logic, vendor management
Preferred skills
MarTech implementation experience, data enrichment tools, orchestration platforms
Technologies
Salesforce, Marketo, SQL, MarTech platforms
Responsibilities
Own data quality standards across CRM and MAP; lead deduplication and hygiene initiatives; diagnose root causes of data issues; map and document lead/account data flows; investigate sync failures and drive resolutions; analyze lead flow data for bottlenecks; partner on data structure and reporting logic; support new MarTech platform implementations; translate business requirements into technical specs; monitor lead scoring performance and model drift.
Seniority
Senior, hands-on IC
