Digital Strategy Manager
Core
Build and own the strategy for MNTN's in-app customer experience, defining customer journeys, personas, and engagement tactics to drive activation, adoption, and expansion.
Role type
Senior individual contributor, digital strategy & experience manager
Builds
Scalable, data-informed in-app engagement systems connecting customer behavior, lifecycle stages, and business goals
Domain
Connected TV advertising, SaaS product experience, lifecycle marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
customer journey mapping, persona development, in-app messaging strategy, A/B and multivariate experimentation, go-to-market readiness, product operations, behavioral data analysis, cross-functional collaboration
Preferred skills
experience with Intercom or Pendo, building engagement frameworks from scratch, translating customer friction into scalable solutions
Technologies
Intercom, Pendo
Responsibilities
Define customer journey frameworks across onboarding, activation, adoption, expansion, and renewal; Develop data-informed personas and translate them into targeting and engagement strategies; Own the in-app messaging channel lifecycle; Design and launch targeted in-app campaigns; Partner with Product, Engineering, and Revenue teams on release engagement plans; Design and evaluate A/B and multivariate experiments; Establish reporting loops for actionable recommendations
Seniority
Senior, hands-on IC