ISV Ecosystem Growth Manager
Core
Design and execute multi-channel growth programs to attract, convert, and activate ISVs into the Okta Integration Network (OIN), building automated lifecycle sequences and go-to-market toolkits.
Role type
Senior IC growth marketing manager (B2B SaaS ecosystem)
Builds
Programmatic engine for ISV acquisition, automated lifecycle sequences, and 'go-to-market in a box' toolkits
Domain
Identity security, B2B SaaS, Developer ecosystems
Deliverable
product features
Required skills
Growth marketing, funnel optimization, marketing automation, SaaS business models, cross-functional collaboration, data-driven decision making, lead enrichment strategies
Preferred skills
A/B testing, analytics visualization, AI-powered marketing, ecosystem/platform marketing
Technologies
Marketo, HubSpot, Pardot, Salesforce, Tableau, Looker, Clearbit, ZoomInfo, Clay
Responsibilities
Design and execute multi-channel growth programs targeting product, engineering, and partnerships leaders; Build automated lifecycle sequences and run continuous experimentation; Work with PMM and Partnerships teams to build automated go-to-market toolkits; Establish and optimize SaaS ISV acquisition funnel KPIs; Collaborate with IT and Marketing Ops to build scalable marketing systems; Develop strategies to identify and enrich target contacts at ISV organizations
Seniority
Senior, hands-on IC
