Digital Marketing Manager, Paid Search
Core
Own and scale global paid search and video performance to drive pipeline growth and revenue for Tanium's endpoint management platform.
Role type
Senior IC Digital Marketing Manager (Paid Search)
Builds
Global paid search and video campaigns on Google & Microsoft
Domain
B2B SaaS / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Microsoft Advertising, budget planning, campaign optimization, A/B testing, conversion rate optimization, tracking parameter management, Marketo, Salesforce, GA4
Preferred skills
AI-driven bidding strategies, agentic campaign tools, cross-functional collaboration, data-driven decision making
Technologies
Google Ads, Microsoft Advertising, Marketo, Salesforce, GA4
Responsibilities
Lead end-to-end strategy and execution of global paid search and video campaigns; Own quarterly and monthly budget planning and daily pacing; Create dashboards and reporting cadence for campaign performance; Partner with Web team on landing page strategy and A/B testing; Collaborate with organic search counterpart to align paid and organic strategies.
Seniority
Senior, hands-on IC