Sr. Marketing Associate, B2B

Betterment HQ - New York City💼 Full-time💰 $89,000–$89,000🗓 2026-08-20 → 2026-09-26

Core

Execute growth strategies and day-to-day marketing campaigns for the B2B 'Betterment at Work' business line to generate leads and nurture prospects for sales partners.

Role type

Sr. Marketing Associate (B2B Generalist)

Builds

Lead generation pipeline and brand awareness for B2B financial wellness solutions

Domain

Fintech / Financial Services

Deliverable

product features

Required skills

B2B marketing campaign execution, email marketing, webinar management, content marketing, copywriting, project management, marketing automation, CRM management

Preferred skills

HubSpot, Salesforce, fintech/financial services industry background

Technologies

HubSpot, Salesforce

Responsibilities

Build and optimize email campaigns with audience segmentation; develop marketing copy for email, social, and web; manage creative asset development and approval workflows; support content marketing strategy for inbound lead generation; manage webinar logistics, promotion, and post-event follow-up; report on campaign performance metrics

Seniority

Senior, hands-on IC

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About Betterment

Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease.  We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays).