Senior Associate, CRM - Green Chef
Core
Own end-to-end email and SMS execution for activation and reactivation customer segments to drive conversion and growth for a premium meal kit brand.
Role type
Senior Associate, Lifecycle Marketing (CRM)
Builds
Automated email and SMS flows, trigger-based customer journeys, and campaign assets
Domain
D2C, Subscription, Meal Kit
Required skills
Salesforce Marketing Cloud, Email marketing, SMS marketing, Automation, Segmentation, A/B testing, Data analysis
Preferred skills
Iterable, In-app messaging, Push notifications, D2C/Subscription experience
Technologies
Salesforce Marketing Cloud, Iterable
Responsibilities
Design, build, and manage trigger-based flows and automated customer journeys; Collaborate with growth managers to ideate and execute brand-specific growth levers; Maintain rigorous quality control across segmentation, personalization, and creative merging; Regularly report on CRM channel performance and drive A/B testing; Partner with Brand, Creative, and Product Marketing to ensure timely delivery of campaign assets.
Seniority
Senior, hands-on IC