Manager, Brand Strategy (Factor)
Core
Own local market positioning, key messages, and campaign strategy for Factor Meals in Canada, driving product education and trial.
Role type
Manager, Brand Strategy (Local Market)
Builds
Local marketing campaigns, product launch strategies, and brand partnerships for Factor Meals in Canada.
Domain
Food & Beverage / Health & Wellness / CPG
Deliverable
product features
Required skills
Brand strategy, market positioning, campaign planning, product marketing, consumer insights, budget management, team leadership, matrix organization navigation, agency management.
Preferred skills
Sports marketing, health & wellness marketing, AI adoption.
Responsibilities
Define Canada's go-to-market strategy; own the local marketing campaign calendar; drive product education and new launch awareness; oversee local consumer insights research; manage media channel planning and sponsorships; manage a seven-figure marketing budget; lead and coach a Senior Specialist.
Seniority
Manager, hands-on leadership