Senior Paid Social Consultant
Core
Develop, set-up, and optimize paid social campaigns across Meta, TikTok, and LinkedIn for ambitious global brands.
Role type
Senior Paid Social Consultant (IC)
Builds
Performance-driven paid social ad campaigns and media plans
Domain
Digital Marketing / Paid Social Advertising
Deliverable
product features
Required skills
Paid social campaign management, A/B testing, budget allocation, audience targeting, conversion tracking, data analysis (Excel/Pivot), social advertising tooling (Smartly, Hunch, Adverity, Sprinklr)
Preferred skills
Experience with incrementality studies and brand lift studies, creative collaboration
Technologies
Meta, TikTok, LinkedIn, Smartly, Hunch, Adverity, Sprinklr
Responsibilities
Develop and optimize paid social campaigns across multiple platforms; Analyze campaign data to generate insights and recommendations; Design and run A/B tests for performance optimization; Monitor performance metrics and align with KPIs; Allocate and manage campaign budgets; Identify and define target audiences; Collaborate with design teams on ad visuals; Implement conversion tracking mechanisms.
Seniority
Senior, hands-on IC