Account Lead - Retail Search
Core
Lead strategic paid search initiatives for an enterprise retail account, driving performance and growth across retail media networks.
Role type
Senior Account Lead (Paid Search & Retail Media)
Builds
Paid search campaigns and media strategies for enterprise retail clients
Domain
Digital Marketing / Retail Media Networks
Deliverable
client delivery
Required skills
Paid search strategy, retail media network expertise, team leadership, data analysis, client relationship management, strategic planning
Preferred skills
Experience with Amazon Advertising, Walmart Connect, Best Buy Ads, Target Roundel, Google Ads, Bing Ads
Technologies
Google Ads, Bing Ads, Analytics platforms, Amazon Advertising, Walmart Connect, Best Buy Ads, Target Roundel
Responsibilities
Develop and implement strategic paid search campaigns, lead and mentor a team of specialists, analyze campaign performance for optimization, oversee day-to-day execution within budget, build client relationships, present performance reports and recommendations
Seniority
Senior, hands-on IC with team leadership