Senior Associate, Growth Marketing Canada, Consumer
Core
Managing multi-million dollar monthly digital budgets for paid social, display, and video channels to drive consumer acquisition and growth for DoorDash in the US market.
Role type
Senior Associate, Performance Marketing (Consumer Growth)
Builds
Paid media campaigns across Meta, Snap, TikTok, and App Display channels
Domain
On-demand food delivery / Consumer Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social media management, Media buying optimization, Budget forecasting, A/B testing, Customer acquisition cost (CAC) analysis, Lifetime value (LTV) analysis, Data analysis (Excel/Google Sheets), Strategic planning
Preferred skills
Web & App Tracking/Attribution, SQL, Python, Multi-sided marketplace experience
Technologies
Meta, Snap, TikTok, Excel, Google Sheets
Responsibilities
Manage and optimize media buying to hit aggressive growth targets, Establish channel forecasts and adjust tactics based on learnings, Maintain and monitor key metrics including budget pacing, LTV, and CAC, Manage an experimentation roadmap including creative and bidding algo tests, Test new channel/product features to identify incremental audiences
Seniority
Senior Associate, hands-on IC