Director, Retail Media
Core
Lead high-level operations, client relationships, and buying strategy execution for retail media campaigns.
Role type
Senior leadership media director (retail media)
Builds
Omnichannel retail media strategies and client business cases
Domain
Digital advertising / Retail media
Required skills
Retail media strategy, omnichannel campaign management, client relationship management, team leadership, financial oversight, platform partnership management, data analytics, media buying, stakeholder management
Preferred skills
Experience with social platforms (Meta, Pinterest, TikTok), data analytics platforms (Tableau, Amazon Marketing Cloud, Snowflake), SaaS platforms (Skai, Pacvue, CommerceIQ), attribution systems (Google Analytics, Stratum Luminate)
Technologies
Amazon Ads (AAC, DSP, Managed Service), Walmart Connect, Instacart Ads, Roundel, Kroger Precision Marketing, Criteo Commerce Max, CitrusAd, PromoteIQ, Skai, Pacvue, CommerceIQ, Google Analytics, Amazon Marketing Cloud, Tableau, Stratum Luminate
Responsibilities
Craft and execute marketing strategies to drive traffic and sales; Lead omnichannel retail media strategy development; Drive strategy, performance, and revenue growth across the retail media funnel; Act as key contact for clients and platform partners; Work cross-functionally with finance, legal, and creative teams; Establish internal policies on agency partnerships and digital media landscape; Manage senior leadership correspondence on crucial client business aspects; Forge and maintain client relationships; Oversee team leadership, mentorship, and growth.
Seniority
Director, senior leadership