Senior Associate, Performance Marketing
Core
Own tactical execution of Consumer paid social campaigns end-to-end across Meta, TikTok, and Snap, managing multi-million-dollar budgets to drive consumer growth and orders.
Role type
Senior Associate, Performance Marketing (Paid Social)
Builds
Paid social acquisition campaigns and experimentation roadmaps for a food delivery and logistics platform
Domain
Consumer technology, food delivery, logistics, paid social media
Required skills
Media buying, campaign optimization, strategic planning, data analysis, A/B testing, bidding strategy, audience structuring, metric monitoring (CPA, CPC, CVR, LTV), Excel/Google Sheets proficiency
Preferred skills
Web & App Tracking/Attribution, SQL, multi-sided marketplace experience
Responsibilities
Manage multi-million dollar monthly digital budgets across paid marketing channels; optimize campaign performance and test new products; maintain and monitor key metrics including budget pacing and cost per acquisition; manage an experimentation roadmap including A/B creative tests, incrementality tests, and bidding algo tests; partner with U.S. teams and platform reps to run experiments and evaluate audience structures
Seniority
Senior, hands-on IC