Global Customer Marketing Manager
Core
Own customer marketing execution across 3 geographies, managing end-to-end customer journeys including advocacy, reference curation, and demand generation into the install base.
Role type
Senior Customer Marketing Manager (B2B SaaS)
Builds
Customer nurture and upsell programs, ABM strategies, reference programs, and demand generation campaigns for existing accounts.
Domain
B2B SaaS, Procurement, Supply Chain Technology
Deliverable
product features
Required skills
B2B customer marketing, Account Based Marketing (ABM), Demand Generation, Data analytics, CRM/Marketing automation, Stakeholder management, English, French
Preferred skills
AI tools proficiency, Enterprise SaaS experience, University degree in Marketing
Technologies
CRM, Marketing automation platforms, BI dashboards, Spreadsheets
Responsibilities
Plan and execute global customer nurture and upsell programs; Manage reference customer pipeline and advocate relationships; Design and run ABM strategies and segment definition; Analyze customer and pipeline data to drive expansion decisions; Collaborate with Sales and Customer Success on event management and lead handoff.
Seniority
Senior, hands-on IC