Senior Manager, Marketing Analytics (Bangkok-based, relocation provided)
Core
Lead marketing strategy and P&L ownership for a high-revenue whitelabel partnership, driving growth across metasearch, paid search, and app marketing channels.
Role type
Senior Manager, Performance Marketing & Analytics
Builds
Multi-million dollar partnership revenue and scalable marketing programs
Domain
Travel technology, Performance Marketing, Data Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL, P&L management, team leadership (2-3 people), performance marketing strategy, stakeholder management, project management, experimentation design, attribution modeling
Preferred skills
Digital marketing, growth marketing, statistical analysis
Technologies
Google Ads, Bing, Google Hotel Ads, TripAdvisor, Kayak, Google ACi, Apple ASA, attribution platforms
Responsibilities
Manage and mentor a team of 2-3 marketing specialists; Own the full marketing P&L and optimize budget allocation; Define analytics roadmap and guide team on SQL analysis and measurement frameworks; Lead weekly syncs with partner marketing leadership and present QBRs to Agoda executives; Execute large-scale cross-functional initiatives and channel optimization strategies.
Seniority
Senior Manager, hands-on IC with team leadership
