Responsable marketing client
Core
Develop and execute multi-channel customer marketing activities to drive adoption, upsell, and retention for existing clients in the Americas region.
Role type
Senior Customer Marketing Manager
Builds
Customer engagement programs, upsell/cross-sell campaigns, and client success events
Domain
SaaS / Enterprise Procurement
Deliverable
product features
Required skills
Customer marketing strategy, multi-channel campaign execution, upsell/cross-sell program management, marketing automation (HubSpot/Eloqua/Marketo), data analysis for ROI, stakeholder collaboration
Preferred skills
Experience in enterprise software (procurement/supply chain), French language proficiency
Technologies
HubSpot, Eloqua, Marketo, DemandBase, LinkedIn Ads
Responsibilities
Develop and launch strategic client events (user groups, webinars), manage customer reference programs and ROI case studies, create tracking tools for marketing ROI reporting, collaborate with Sales and Customer Success to promote client success stories
Seniority
Senior, hands-on IC