Customer Marketing Manager
Core
Develop and lead multichannel marketing activities in the AMER region to increase customer adoption, loyalty, and revenue through upsell/cross-sell initiatives.
Role type
Senior Customer Marketing Manager (Post-Sales)
Builds
Customer adoption programs, lifecycle campaigns, user groups, and reference case studies for an enterprise procurement platform.
Domain
Enterprise Software / Procurement & Supply Chain
Deliverable
Product features (marketing campaigns & programs)
Required skills
Post-sales marketing strategy, multichannel campaign execution, marketing automation (Hubspot/Eloqua/Marketo), demand generation, customer success collaboration, data analysis for ROI, event management
Preferred skills
Enterprise software domain experience, procurement/supply chain solutions knowledge, strategic account management alignment
Technologies
Hubspot, Eloqua, Marketo, DemandBase, LinkedIn Ads
Responsibilities
Develop and launch strategic customer events and user groups; own customer adoption, cross-sell, and upsell marketing programs; leverage customer insights to enhance engagement; create tracking and reporting to establish ROI; collaborate with Sales and Customer Success to drive retention and expansion.
Seniority
Senior, hands-on IC
