Strategist (Consumer & Culture Insights)
Core
Conduct daily scans for cultural signals and trends to inform brand strategy and content optimization for clients.
Role type
Relevance Strategist (Consumer & Culture Insights)
Builds
Cultural insights, strategic recommendations, and thought leadership content for brand campaigns.
Domain
Marketing & Advertising / Consumer Culture
Deliverable
dashboards & analysis
Required skills
Cultural fluency, trend analysis, strategic writing, stakeholder partnership, rapid signal detection, cross-functional collaboration
Preferred skills
Portfolio of relevant work, deep network in cultural spaces, startup mindset
Technologies
AIM platform, social media platforms, content management systems
Responsibilities
Scan daily for timely cultural signals and trends; Drive cultural opportunities in AIM to optimize content; Partner with Creative Captains to make insights actionable; Deliver MRR/QRRs and thought leadership on relevance; Expand expertise by pairing passions with new learning areas; Serve as a flexible strategic resource across accounts.
