Social Concept Creative (all genders)
Core
Develop social-native creative concepts for platforms like TikTok, Instagram, and YouTube by translating internet culture, memes, and subcultures into surprising creative approaches.
Role type
Social Concept Creative (IC)
Builds
Social media campaigns and creative content for digital communities
Domain
Digital Marketing / Creator Economy / Social Media
Deliverable
product features
Required skills
Social media platform expertise (TikTok, Instagram, YouTube, Reddit), Internet culture fluency, Meme and trend analysis, Creative concept development, AI tool experimentation, Cross-functional collaboration
Preferred skills
Background in conception, copywriting, art, or design
Technologies
AI tools, Emerging creative tools
Responsibilities
Conceive social-native ideas for specific platforms, Translate cultural trends into creative strategies, Challenge traditional advertising logics, Experiment with new digital tools and formats, Collaborate in interdisciplinary teams