Account Lead, Paid Social
Core
Strategic paid media leader managing complex, full-funnel paid social programs end-to-end for enterprise-level clients, focusing on user app acquisition via Meta Ads.
Role type
Senior IC Account Lead, Paid Social (Meta Ads)
Builds
Full-funnel paid social campaigns and strategic roadmaps for mobile user app acquisition
Domain
Digital Marketing / Paid Social / Mobile App Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads Manager proficiency, full-funnel paid social strategy, team leadership and coaching, strategic planning, project prioritization, mobile app acquisition expertise, MMP attribution knowledge, iOS SKAN understanding
Preferred skills
Experience scaling paid social for enterprise clients, deep mobile space trend knowledge
Technologies
Meta Ads Manager, Asana, MMP (Mobile Measurement Platforms)
Responsibilities
Lead channel-specific Paid Social strategy across Meta Ads; serve as day-to-day contact for Meta Ads for large complex accounts; own the client's social account roadmap; establish and evolve paid social processes and best practices; build, develop, and lead high-performing teams
Seniority
Senior, hands-on IC with management responsibilities