Business Manager – Dealer Media & WKZ (m/w/d)
Core
Commercial development of the Dealer Media business, including campaign creation, sales support, and management of manufacturer subsidy programs (WKZ).
Role type
Senior Business Manager (Dealer Media & WKZ)
Builds
Dealer media campaigns, sales offers, and subsidy programs for automotive dealers
Domain
Automotive / Digital Advertising
Deliverable
product features
Required skills
B2B sales experience, automotive industry knowledge, campaign development, sales forecasting, key account management, program management, digital advertising products, financial analysis
Preferred skills
Experience with WKZ programs, AI tools for mockups, international collaboration
Technologies
AI tools for mockups
Responsibilities
Create annual and quarterly sales plans, identify campaign opportunities from market trends, develop campaign concepts and pricing structures, support sales teams with sales arguments and presentations, brief and support key account managers, manage pipeline and forecast, oversee WKZ programs with OEMs and agencies, collaborate with OEM partnerships and internal teams