Director, Analytics (Media)
Core
Lead a team of data analysts to develop analytics frameworks, measurement plans, and success metrics that drive business results for clients in the media and digital marketing space.
Role type
Director, Analytics (Media)
Builds
Analytics frameworks, measurement plans, dashboards, and predictive modeling solutions for client media campaigns.
Domain
Digital Media, Performance Marketing, Attribution
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Digital marketing analytics, Paid and organic social media expertise, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Closed-loop attribution, First-party data utilization, Data visualization (Tableau), Python, SQL, Advanced Excel, Team leadership, Client presentation and storytelling
Preferred skills
Experience with retail media, omnichannel attribution, data orchestration, and technical data quality assurance
Technologies
Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat, Google Analytics, Nielsen, IRI, Millward Brown, Oracle, Tableau, Python, SQL, Excel
Responsibilities
Develop analytics frameworks and measurement plans aligned with business objectives; Guide clients in evolving success measures using predictive modeling; Oversee reporting and modeling deliverables for accuracy and timeliness; Lead high-stakes presentations translating complex data into narratives; Mentor and develop a team of analytics professionals; Support new business development efforts for the Analytics practice.
Seniority
Director, strategic leadership with hands-on team management