Digital Marketing Specialist / Spécialiste du marketing numérique
Core
Execute and optimize digital marketing initiatives across SEM, SEO, email, and affiliate channels to drive customer acquisition, engagement, and revenue for hotel and vacation package businesses.
Role type
Digital Marketing Specialist (Performance Marketing)
Builds
Customer acquisition and retention campaigns for travel agency products
Domain
Travel / E-commerce
Deliverable
product features
Required skills
SEM campaign management, SEO optimization, email marketing, affiliate marketing, data analysis, A/B testing, AI-powered marketing tools usage
Preferred skills
Travel or e-commerce industry experience, metasearch platform knowledge, marketing automation platform experience, SQL, attribution modeling
Technologies
Google Ads, Google Analytics (GA4), Looker Studio, Excel, Claude, ChatGPT, SQL, Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo, Impact, CJ, Rakuten, Awin, Partnerize
Responsibilities
Manage and optimize SEM campaigns on Google Ads; support SEO initiatives through keyword research and technical improvements; create and optimize email marketing campaigns; grow and manage affiliate partnerships; analyze campaign performance using analytics tools; monitor marketing KPIs and support A/B testing
Seniority
Mid-level, hands-on IC