Vice President, Omnichannel Strategy
Core
Lead integrated marketing and communications plans for a portfolio of clients in the healthcare/life sciences sector, driving omnichannel activation and business development.
Role type
VP, Omnichannel Strategy (Senior Leadership)
Builds
Integrated marketing plans, journey maps, thought leadership content, and business development proposals for healthcare clients.
Domain
Healthcare / Life Sciences / Digital Marketing
Deliverable
product features
Required skills
Omnichannel strategy, digital marketing tactics, customer engagement, channel optimization, business development, team mentorship, cross-functional collaboration, data-driven decision making, proposal writing, thought leadership development.
Preferred skills
Pharmaceutical/medical device regulatory knowledge, martech innovation (AI, personalization), analytics and VoC insights.
Technologies
Salesforce Marketing Cloud, Adobe Experience Manager, CRM, Analytics platforms.
Responsibilities
Lead strategic direction of omnichannel initiatives; develop and execute marketing plans for client portfolios; guide research on customer channel preferences; foster client partnerships as a senior advisor; oversee journey mapping and persona development; mentor the strategy team; collaborate with cross-functional teams; shape data-driven strategies with Analytics; lead business development pitches and proposals; champion thought leadership initiatives.
Seniority
VP, Senior Leadership
