Go-to-Market & Industry Marketing Manager
Core
Execute go-to-market strategies and industry marketing programs to accelerate enterprise growth for AccuWeather's B2B solutions.
Role type
Senior Go-to-Market & Industry Marketing Manager
Builds
Industry-specific messaging, sales enablement materials, campaigns, webinars, and market-facing programs for enterprise clients.
Domain
B2B SaaS / Weather Data / Enterprise Software
Deliverable
product features
Required skills
B2B marketing strategy, industry marketing, sales enablement, customer storytelling, market research, cross-functional project management, campaign execution, competitive analysis
Preferred skills
Enterprise software/SaaS experience, CRM/marketing automation (HubSpot), AI-powered content tools, webinar/event management, vertical marketing programs
Technologies
HubSpot, AI marketing tools
Responsibilities
Develop industry messaging and sales collateral; execute webinars and campaigns; conduct market research and competitive analysis; support product launches; partner with Sales and Product teams; manage cross-functional growth initiatives
Seniority
Mid-Senior, hands-on IC
