Senior Field Marketing Manager
Core
Lead regional field marketing strategies and execution across EMEA to drive demand generation, land new logos, and accelerate pipeline for Collibra's data governance solutions.
Role type
Senior Field Marketing Manager (EMEA)
Builds
Regional demand generation programs, Account-Based Marketing (ABM) initiatives, and integrated multi-channel marketing plans for enterprise B2B clients.
Domain
B2B Enterprise Technology (Data Governance)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Field/Partner/Channel Marketing strategy, Account-Based Marketing (ABM) execution, cross-functional program management, data-driven decision making, ROI analysis, enterprise partner management, AI tool utilization, marketing technology stack management.
Preferred skills
Experience with SAP, Google Cloud, or GSIs, fluency in German (C1+), native German proficiency.
Technologies
Salesforce, Tableau, 6Sense, HockeyStack, Asana, Zuddl, Claude, Gemini, ChatGPT, Copilot.
Responsibilities
Own and execute fully integrated, multi-channel marketing plans across DACH, NEUR, and APAC regions; Develop and run ABM programs in partnership with sales to identify high-value accounts and personalize engagement; Translate global campaigns into regional digital and engagement roadmaps; Align with GTM leaders to develop EMEA field marketing priorities; Monitor and analyze marketing performance to optimize strategies and maximize ROI.
Seniority
Senior, hands-on IC