Product Marketing Associate

Boston (1001 Boylston Street)💼 Full-time💰 $63,000–$63,000🗓 2026-09-18 → 2026-09-26

Core

Support launches and adoption of dealer products and features through multi-channel marketing campaigns, positioning, and sales enablement.

Role type

Product Marketing Associate (Go-to-Market)

Builds

Dealer product adoption, acquisition, and retention initiatives

Domain

Automotive marketplace / B2B SaaS

Deliverable

product features

Required skills

Multi-channel campaign planning, product positioning and messaging, sales enablement, performance analysis, project management

Preferred skills

Experience with Marketo, Salesforce, Looker/Omni, Google Analytics, AI agents for workflow optimization

Technologies

Marketo, Salesforce, Looker, Omni, Google Analytics

Responsibilities

Support go-to-market launches and adoption efforts for dealer products; Turn business goals into targeted multi-channel marketing campaigns; Use dealer feedback and data to inform messaging and campaign recommendations; Create sales collateral and pitch decks; Track campaign results and apply learnings to optimize future performance

Seniority

Individual Contributor, early career to mid-level

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About CarGurus

CarGurus is one of the largest automotive marketplaces in the world, and the data we generate, what shoppers search for, how prices move, and how inventory turns across the country, is one of our most valuable and differentiated assets. We are investing in how we bring that data to our customers: turning it into products that customers can buy, license, and build on. It's a broad and fast-growing area for us, and we are increasingly embedding this data more deeply and robustly into the products and solutions we bring to market.