Senior Manager, Customer Growth
Core
Design and execute marketing campaigns, promotional schemes, and membership programs across different customer journey stages to drive customer acquisition, new category penetration, lapsed customer reactivation, and increased customer activity.
Role type
Senior Manager, Customer Growth
Builds
Customer acquisition, new category purchases, and reactivated customer engagement
Domain
E-commerce / Digital Business
Deliverable
product features
Required skills
CRM strategy, Loyalty Program management, Channel Marketing, Program Management, Data analysis, A/B Testing, Cross-functional collaboration, Budget governance, Consumer insights
Preferred skills
SQL, Python, R, Large-scale data analysis, B2C industry experience
Responsibilities
Design and execute marketing activities for customer journey stages; Analyze campaign performance and optimize strategies based on data insights; Collaborate with CRM, Operations, Performance Marketing, Product, and Analytics teams; Manage marketing budget efficiency and governance; Conduct A/B testing and growth experiments to identify scalable success patterns.
Seniority
Senior, hands-on IC