Acquisition Strategy Senior Associate
Core
Lead conversion strategy to improve customer journey from sign-up to full activation for FanDuel Casino, driving growth through data-driven decisions.
Role type
Senior Associate, Acquisition Strategy (Conversion)
Builds
FanDuel Casino product and new customer experience
Domain
Online Gaming / Mobile Wagering
Deliverable
product features
Required skills
Data-driven decision making, Conversion strategy, Funnel analysis, KPI execution, Data quality improvement, Product collaboration, A/B testing, App Store Optimization (ASO), Strategic planning, Customer obsession
Preferred skills
Online Gaming industry experience, Amplitude, Quantum Metric
Technologies
Amplitude, Quantum Metric
Responsibilities
Analyze opportunities to grow value by improving each stage of the customer funnel; Execute against defined KPIs and maintain reporting cadences; Identify data gaps and work with stakeholders to improve data quality; Collaborate with Conversion leads across Business Units to support a unified approach; Contribute to maturing the conversion practice by iterating on reporting, insights, and experiments; Participate in conversations with product and content teams to support improvements to the new customer experience; Execute complex conversion analyses and optimizations independently; Assist in App Store Optimization (ASO) and execute a test & learn roadmap.
Seniority
Senior, hands-on IC